Last updated: 1 September 2026
1. Who we are
Pretty Devil Beauty is a beauty and aesthetics business based in the UK. For the purposes of UK data protection legislation, Pretty Devil Beauty is the data controller responsible for your personal information. If you have any questions about how your information is handled, please contact us using the contact details provided on our website.
2. Information we collect
We may collect personal information that you provide to us when you contact us through our website, email, telephone or social media; make or enquire about an appointment; complete a consultation or consent form; receive a treatment from us; purchase products or services; subscribe to marketing communications; provide feedback or a testimonial; or give consent for photographs or videos to be taken.
Depending on the circumstances, the information we may collect includes:
Personal details — name, date of birth, address, telephone number, email address.
Appointment and treatment information — appointment history, treatment details, consultation information, treatment notes, consent records, aftercare information, and relevant preferences relating to your treatment.
Health and medical information — where necessary for the safe provision of treatments, we may collect information relating to your health, allergies, medications, medical conditions and other relevant contraindications. This information is treated as special category data under UK data protection law and will only be collected and used where necessary and with an appropriate lawful basis.
Photographs and media — where you have provided appropriate consent, we may take and use photographs or videos of treatments and results for purposes such as your treatment record, education, website content, social media and marketing. You can withdraw consent for marketing use of photographs or other media at any time.
3. How we use your information
We may use your personal information to manage and confirm appointments; provide treatments safely and appropriately; maintain accurate client and treatment records; communicate with you regarding your appointments; respond to enquiries; provide aftercare advice; process payments; manage cancellations and appointment changes; improve our services; respond to feedback or complaints; meet our legal, regulatory and professional obligations; protect the health and safety of our clients; send marketing communications where you have consented to receive them; and use photographs, videos or testimonials for marketing where you have given consent. We will only use your personal information where we have a lawful basis for doing so.
4. Lawful basis for processing
Under UK data protection law, we may process your personal information where you have given us your consent; processing is necessary to provide a service you have requested; processing is necessary to comply with a legal obligation; processing is necessary for our legitimate business interests, provided these interests do not override your rights; or processing is necessary to protect someone's vital interests.
Where we process health information or other special category data, we will ensure that an appropriate additional condition for processing is met. Where processing is based on your consent, you have the right to withdraw that consent at any time.
5. Marketing
If you have opted to receive marketing communications from Pretty Devil Beauty, we may contact you about new treatments, offers and promotions, availability, business updates, and events or special offers.
You can unsubscribe from marketing communications at any time by contacting us or using the unsubscribe option where provided. We will not sell your personal information to third parties for their own marketing purposes.
6. Photographs, videos and testimonials
We may ask for your permission to take photographs or videos before, during or after a treatment. Photographs, videos and testimonials may be used for your treatment records, before-and-after comparisons, our website, social media, advertising, promotional materials, and educational purposes. Marketing use will only take place where the appropriate consent has been obtained.
You are not required to consent to the use of photographs, videos or testimonials for marketing purposes in order to receive treatment. If you later wish to withdraw your consent, please contact Pretty Devil Beauty. Withdrawal of consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
Please note that content already published online may have been copied, shared or saved by third parties and we cannot guarantee that every copy can be removed.
7. Cookies
Our website may use cookies and similar technologies. Cookies are small text files stored on your device which can help a website function correctly and understand how visitors use it. We may use cookies for purposes including website functionality, remembering preferences, understanding website traffic, improving the user experience, analytics, and marketing where applicable.
Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.
8. Third-party services
We may use trusted third-party providers to help operate our business and website, including providers of website hosting, online booking systems, payment processing, email services, website analytics, marketing platforms, social media platforms, cloud storage, and IT and security services.
Where third parties process personal information on our behalf, we take reasonable steps to ensure that they provide appropriate security and comply with applicable data protection requirements. Some third-party services may process information outside the UK. Where this occurs, we will ensure that appropriate safeguards are in place as required by UK data protection law.
9. How long we keep your information
We will only keep your personal information for as long as reasonably necessary for the purposes for which it was collected. Client and treatment records may need to be retained for an appropriate period to maintain an accurate treatment history, meet legal or professional obligations, respond to potential complaints or claims, and protect the interests of both clients and Pretty Devil Beauty.
The exact retention period may vary depending on the type of information and the reason it was collected. When information is no longer required, it will be securely deleted or anonymised where appropriate.
10. How we protect your information
We take reasonable and appropriate measures to protect your personal information against unauthorised access, loss, misuse, alteration, disclosure and destruction. Access to client information is restricted to those who need it for legitimate business or treatment purposes. However, no electronic storage or transmission system can be guaranteed to be completely secure.
11. Sharing your information
We will not routinely share your personal information with third parties unless there is a legitimate reason to do so. Information may be shared where necessary to provide services you have requested; with service providers working on our behalf; where required by law; to comply with a legal or regulatory obligation; to protect the health or safety of an individual; to establish, exercise or defend legal claims; or where you have specifically provided consent. We will never sell your personal information.
12. Your data protection rights
Under UK data protection law, you may have the right to request access to the personal information we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal information in certain circumstances; request restriction of processing in certain circumstances; object to certain types of processing; request transfer of certain information to another organisation; and withdraw consent where processing is based on consent.
These rights are subject to certain legal exceptions and may not apply in every circumstance. If you would like to exercise any of these rights, please contact Pretty Devil Beauty.
13. Right to complain
If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can try to resolve the matter. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator. Further information about your rights and how to make a complaint is available from the ICO website: ico.org.uk.
14. Children's privacy
Our services are not generally directed towards children. We do not knowingly collect personal information from children without appropriate consent or involvement from a parent or guardian where required. If you believe that we have inadvertently collected information relating to a child, please contact us.
15. Links to other websites
Our website may contain links to third-party websites, including social media platforms and booking services. We are not responsible for the privacy practices, content or security of external websites. We recommend reviewing the privacy policy of any third-party website you visit.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, legal requirements or data protection practices. Any updated version will be published on this website with a revised "Last updated" date.
17. Contact us
If you have any questions about this Privacy Policy, your personal information or how we handle your data, please contact Pretty Devil Beauty at info@prettydevilbeauty.co.uk, by telephone on 07471 704878, or by post to our location in Bexhill-on-Sea, East Sussex. We will endeavour to respond to privacy-related enquiries as soon as reasonably possible.
At Pretty Devil Beauty, we believe that looking after our clients means more than providing beautiful results. It also means treating your personal information with care, respect and confidentiality.
